Floome makes booking effortless. Wether you’re a provider offering your craft or a Client looking to lock in your next session, Floome helps you connect, schedule, and flow all in one place. No DMs. No chaos. Just smooth bookings.
Design a smart, scheduling experience that:
Frees up service providers to focus on their craft, not their calendar
Removes the stress of calls, texts, and back-and-forth booking
Makes client interactions feel seamless and automated
I created Floome from a desire to solve a common pain point, how much mental load business owners carry just trying to manage appointments. For providers like hair stylists, tattoo artists, and therapists, the constant juggling of texts, reschedules, no-shows, and confirmations pulls focus away from their work and their clients.
This project set out to create a scheduling platform that works like an invisible assistant. With Floome, I wanted to create a system that not only handled logistics, but reflected each provider’s personality, built trust with clients, and kept everything flowing.
Designing the Invisible Assistant
To design Floome, I started by identifying places for AI to reduce the pain points service providers often face when managing their schedules. The goal was to understand where automation could act as an invisible assistant, handling repetitive booking logic, predicting patterns, and offering nudges to both clients and providers.
From there, I mapped out two user flows: one for business owners (service providers), and one for everyday users (clients). These flows helped define exactly when and where users should interact with AI features, like smart backfilling, recurring time suggestions, and flexible rescheduling.
With this foundation in place, I designed early wireframes and created persona cards that captured real pain points, from missed payments to scheduling conflicts, to ensure the experience felt realistic, empathetic, and grounded. I also created a soft, expressive UI direction early in the process to align with Floome’s mission: to feel intelligent, but fun.
The project was completed under a highly accelerated timeline, just over one week from first sketch to functional UI prototype.
AI as core conceptual tools.
To support the experience, I explored AI methods like clustering and regression models etc. These could be used to:
Backfill cancelled appointments by identifying the best-fit replacement clients based on patterns
Recommend ideal scheduling windows based on past behavior
Automatically group clients into behavioral buckets (e.g. frequent no-shows, always on-time, high-value repeaters)
Key touchpoints where AI could reduce friction:
Predictive scheduling
Smart rescheduling
Client sorting and insights
Automated follow-ups
Conflict resolution and calendar optimization
Rather than AI replacing the provider’s role, Floome is designed to act as a layer of support.
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